CHRONICLES
CHRONICLES
Where passing moments find meaning in words
Where passing moments find meaning in words
The meaning behind it.
“Zen” represents presence, calm, and the kind of clarity that comes when we slow down. In my own life, I’ve found that ideas flow best when I’m not rushing—from the feel of morning sunlight to the pause before I create. Zen reminds me to breathe, notice, and stay grounded—even while building something new.
“Genesis” means origin, beginning, creation—and it resonates with me on many levels. My name, Srashti, comes from Sanskrit, which also means the same. That parallel felt meaningful, almost like a gentle affirmation of the path I’m carving out.
Put them together, and you get ZenGenesis—a calm beginning.
A space where I can create, learn, and share without pressure to have everything figured out. It’s not just a name—it’s a reminder of the way I want to grow: slowly, thoughtfully, and in my rhythm.
In the morning, I don’t sprint into the day.
I ease into it—like stepping into sunlight after a long dream.
The first thing I do is water the garden. It’s quiet then, and the world feels like it's still half-asleep. There's something grounding about watching leaves stretch toward the light, knowing I helped in the tiniest way.
Then comes a slow shower—no rushing, just steam and stillness. I play music that fits my mood. Sometimes upbeat, sometimes soft and nostalgic. It becomes the soundtrack to my own little pause in time.
I help my mum in the kitchen after that. We talk, sometimes laugh, sometimes just move in sync. It's simple, but there's a kind of peace in starting the day with someone.
These small things? They add up.
They remind me I don’t need to wake up and immediately become productive.
I just need to wake up fully—to myself, to the day, to life.
Romanticizing slow mornings isn’t about being aesthetic. It’s about honoring that quiet space before the world asks things of you.
If you ask me, that’s when I feel most human.
For me, marketing is more than just selling products—it's about understanding people.
It’s the spark in a well-timed message, the feeling you get when a brand just gets you, the quiet impact of the right words at the right time. At its core, marketing is about connection—real, human connection. It’s where empathy meets creativity, and strategy meets storytelling.
Coming from an engineering background, I used to see things in terms of logic and structure. But marketing opened up a different side of me—the one that loves to observe, listen, and craft ideas that matter. It gave me space to explore creativity while still leaning on data to guide decisions. I started to see marketing as a balance of both art and science.
I love that marketing can be playful and insightful at the same time. That a single campaign can make someone feel seen. An email, a blog post, or even a color choice can change how people perceive a brand. To me, that’s powerful.
Marketing means learning every day—about people, trends, cultures, and behaviors. It challenges me to stay curious, to test and tweak, and to keep asking: “What does this audience need right now?”
Most of all, marketing means growth. Not just for businesses or brands, but for myself. Every project I work on—no matter how big or small—is a chance to learn, connect, and create with intention.
And that’s what keeps me going.